these people would be in priority. This target group is more likely to be aware of environment protection and concerned about green tour experiences and adventures, seeing new places and traditional culture.would be no segmentation in gender between male and female because studies showed that 50% of customers are males and the rest 50% - females.
4.3 Competition
this type of business there is a big competition because travellers are usually comparing few travel agencies and looking for more choices how to plan their tours. In Lithuania there are 226 tourism agencies and almost 16% (36) of them are established in Klaip? Da. Most of the travel agencies are offering tours not within the Lithuania, but to other countries all over the world as well. In their web pages they are providing information about different tours abroad, tickets and hotel prices, different tour packages by bus, by train, by plane, by ferry or cruise. There are only few tourism agencies which are concentrating only on tours within the country. But they are not considered as eco friendly tours, usually they include everything: from accommodation and catering places to different trips and tour packages within Lithuania., Even if our product is different from other travel agencies located in Lithuania, we were also thinking on how to compete with them in other aspects and to make sure, that our established company will be outstanding and attractive to new potential customers:
В· High service quality. In order to have as more customers as possible and to make sure that they will be satisfied, high service quality is a very important measurement. In travel agencies service quality depends not only on quality of the product but also, on employees who are interacting with the customers. Therefore, because we are the founders of the company and we are the ones who will work there, we are sure that we will provide higher service quality than others, take care of customers and fulfil all their needs and expectations;
В· Competitive prices. Product prices of our travel agency will be affordable to our target group (see 4.2 Market segmentation) and we will be opened to discounts and special offers for bigger groups of travellers;
В· Provide customized services. В«Eco TravelВ» agency will be different from many others because of our unique product - customized services for our customers. We will take into consideration travellers needs and wants and we will sell them a product exactly which they are asking for and which will meet all their expectations;
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