a market and will be able to compete with other travel agencies. br/>
4. Market analysis
is impossible to appeal to all customers in the market-place, or at least all customers in the same way. Customers are too numerous, too widely scattered, and too varied in their needs and buying processes. We have to identify the parts of the market they can serve best and most profitably. Also, our travel agency will design customer-driven marketing strategies that build the right relationships with the right customers.analyzing our audience, we identify the most important characteristics and will use it to promote our service directly to the customers. This will help to our travel agency not only to connect with the individuals who are most likely to use our service, but also increase our sales.travel agency's target customers are local Lithuanian middle-aged couples and individuals who are interested in eco and green tourism services and products such as experiencing and feeling the nature. This type of customers are interested in participating in horse-riding, scuba-diving, nature and cultural objects visiting.agency will be located in the heart of Klaipeda. The natural beauty and authentic experience attract many green tourism oriented individuals. This city has the most untouched and unique area which would be the best option for tourists to pay a visit there. br/>
4.1 Market needs
many potential customers are unsure of the location they wish to reach. Therefore, the travel agency has to have enough knowledge and information for the customers. Our agency would provide customers with services and products for a competitive price and unique experience, which plays an important role to customer searching for vacations.is a precious commodity, as a result our travel agency could help to customer save their time and money, and help to ensure that they are satisfied with their vacation.conclusion, our travel agency would seek to fulfil the following benefits that are important to the customers:
В· A wide selection of eco-friendly, green and unique tour packages;
В· Accessibility to any location in Lithuania;
В· Personal attention to the customer;
В· Provide unique and authentic experience for a competitive price.
4.2 Market segmentation
profile of our customers whom we are expecting to buy our product and service are more likely to be 35 to 50 years of age, with higher education and stable income, couples or individuals. Main target customers would be Lithuanian nationality as the travel agency would be located in Lithuania and ...
