etwork; technology and a cultural metaphor [21, 13 - 95]. gender researches exists two conceptual approaches: the theory of socio-cultural determinism (accidentalism) and the biodeterminism theory (existentialism). Supporters of the socio-biological concept of gender point out distinctions in women and men s behavior, in particular communicative; using psycho physiological distinctions connect them with distinction in speech processes and designate gender distinctions by sexual distinctions. Biodeterminists challenge opinion, that distinctions between representatives of two gender groups exist both in physiological, and in the social plan. In frameworks of sociodetermenistic directions, according to EA Kartusina, it is especially underlined, that «representations about« masculinity »and« feminist », along with communicative behavior, are designed, instead of simply reflected in language as language is represented in the way of formation of consciousness» [22, 26] . А.В. Kirilina scientifically proved two approaches as two periods of development of the gender researches, one of which has come in the stead of another: «... The gender approach is based on a number of methodological principles, major of which - sex relativisation, that is refusal of a biodeterminism and gender interpretation as socially and cultural designed phenomenon. The recognition of cultural conditionality of a sex, its institutional and ritualized character conducts to the recognition of its conventionality, unequally shown as in various cultural and language communities, so at various stages of their development. All it allows to approach to «masculinity» and «feminity» phenomena not as to an invariable natural reality, and as to dynamic, changeable products of development of the human society, giving in to a social manipulation and modeling and subject to the strongest influence of cultural tradition »[23, 134-135]. However, in our opinion, socio-deterministic and biodetermenistic approaches oppose today, the relation between concepts «gender» and «sex» is differentiated in various formulations of the concept «gender». O.V. Ryabov explains the relation of concepts «sex» and «gender» as whole and a part: «the sex consists of a biological sex and socio-cultural sex in which, in turn, should be distinguished a social and cultural-symbolical component. Thus «the sex» and «a gender» correspond among themselves not as a sort and a kind, but as whole and part »[24, 52]. In other treatment wider concept is the «gender» uniting a biological and social sex: «Gender» is some kind of an interdisciplinary intrigue in which basis set of sciences about the person are weaved, about its not only biological, but also socially and cultural caused specificity, an intrigue as sets of circumstances, events and actions in which centre there is a person, the personality »[25, 9], in our opinion, Special attention demands gender definition as important cognitive category used at interaction of people as in linguistics the concept «gender» corresponds with designed in language and fixed in consciousness of its carriers in the images, norms, traditions and style of behaviors, and also with set of attributes which are attributed to men and women in defined socio-cultural community. ) interrelation of language and gender was focus of many researches which history breaks up to two periods. For the first period prominent features were: 1) irregular character of research; 2...
