s not found acknowledgement because of opening of languages ??in which the sort category is absent. Nevertheless, in frameworks of criticism of the given hypothesis and gradual replacement by its morphological and syntactic explanation of a category of a sort invariable there was a recognition of that the sort category itself is capable to affect human perception of corresponding words and concepts.theme of mutual relation of language and gender was peripheral in linguistics, and regular researches in the given area were not made. Only in the beginning of last century the given problematic - the language and sex theme - began to be put in the forefront for two reasons: first, because of heightened interest to it of world-known linguists (E. Sepir, F. Mautner, O. Espersen) and, secondly, the social plan considering language in connection with a society and the person in it began to be put forward in the linguistic description. It explains the occurrence of new directions in linguistics - sociolinguistics, pragmatics, psycholinguistics, the discourse and communications theory.
The feministic linguistics has two currents: the first concerns research of language for the purpose of revealing asymmetries in its system, directed against women. These asymmetries have received the name of language sexism. It is a question of the patriarchal stereotypes fixed in language and imposing to its carriers a certain picture of the world in which the supporting role is taken away to women and negative qualities are attributed basically. Researches of language and sex asymmetries are based on Sepir-Uorf s hypothesis: language not only a society product, but also means of formation of thinking and mentality. It allows representatives of feministic linguistics to assert that all languages ??functioning in patriarchal and post patriarchal cultures are man «s languages ??and are under construction on the basis of a man» s picture of the world. With the appearance of S. Tremel-Pletts's works «Linguistik and Frauensprache» and also L. Push s work «Das Deutsche als Mannersprache» the feministic linguistics has received great distribution in the USA and Germany. As M. Dmitrieva considers, supporters of language reform pursued following aims: 1) to make women more appreciable in language; 2) to remove gender relevance; 3) to make gender presence at language less obvious [27, 258].
The second direction investigates features of communications in the unisex and mixed groups (D. Cameron, J. Coates). These researches concern communicatively-pragmatic function of language. Studying of speech behavior within the limits of the given direction has allowed revealing and to describe man «s and female strategy of speech behavior in details. It is possible to carry its strongly pronounced polemic character, attraction to the linguistic description of results of all spectrum of sciences about the person (psychology, sociology, ethnography, anthropology, history), and also a number of successful attempts to affect the language policy to specificity of feministic criticism of language [28, 234] .90 s gender researches became extended enough. Existence of special man »s and female languages ??(gender-linguistics) with constant signs which in due time has described Robin Lakoff. Linguists have come to necessity to study speech of women and men in a concrete context. According to A.V. Kirilina, the period of fo...
