ty of the market, including by regions and segments;
competitiveness of the company and its market position.
2.4 Indicators of the state
All figures situation can be represented in the form of four groups:
1. indicators of material production that characterize supply of a commodity;
2. indicators of demand for goods;
3. foreign exchange rates and monetary situation characterizing both the supply and demand;
4. prices are most concentrated performance. Indicators of material production. Indicators of material production, which include data on industrial production of goods (cars, minerals, harvest crops) can be classified as follows.
absolute figures (natural and cost);
relative indices (indices, growth rates, etc.); figures: Usually measured in terms of volume production of many essential commodities, the characteristics of which have practically no influence scientific and technological progress. For example, the production of iron and steel products, grain yield, power generation, oil production is conveniently measured in tons, respectively, in kilowatt hours, barrels. In this case, these indicators provide a completely objective picture of the condition of the particular commodity market. In cases where the consumer properties of the finished products are rapidly changing under the impact of scientific and technological progress, the use of only natural indicators can give a distorted picture of the markets. For example, it is hardly possible to appreciate the situation on automobile markets by the number of units of output, if you do not take into account the growing share of small-displacement and declining part of the large-and medium liter vehicles. On the other hand, the use of cost indexes of finished products also can not be considered as a universal means of analysis of the market situation, because such figures are calculated at current prices, and in different countries, these prices may be different. Therefore there is a need for these indicators certain adjustments. In addition, it should be borne in mind that the cost parameters are given in local currency, the exchange ratios which are also subject to private and even large fluctuations. relative performance: In some cases, data on changes in production are published in the form of indices, compiled on the basis of cost indexes by industry or individual large sectors of the economy. At the same time it should be remembered that the analysis of the situation with the possibility of using indexes are quite limited. indicators: When the absolute figures do not measure the market situation or the figures are not available, resort to indirect indicators. These include: the volume or portfolio, the dynamics of capacity utilization, investment and even the level of employment in the relevant industry, etc. Such indicators should be used in the analysis of engineering products with high technological cycle, such as shipbuilding, large power plant engineering, etc. Indicators of demand for goods. Indicators of demand in the domestic market reflect the pattern of consumption in the consumer goods, and include data on wholesale and retail trade, the movement of inventory, the volume of domestic cargo. In th...
