with cognitive psychology are designed to answer the questions about how the human mind is organized and how language reveals the mental space, how other people and nations see the world and how these differences are expressed in their language and communication [11, 41 ]. The entire human cognitive activity can be regarded as having developed the ability to navigate the world and is associated with the need to distinguish objects. Thus, the formation of concepts related to the comprehension of the world and forming ideas about it.the end of XX century linguists have realized that a native speaker is a carrier of certain relevant conceptual systems. Each concept associations are important to human knowledge about the world and yet rejected unnecessary idea. The system concept creates the picture of the world showing the understanding of human reality, its special concept picture on which a person thinks about the world [11, 41]. should be noted that the concepts are the result of two tendencies: the desire to display dialectical world, that is to reflect the world as it is, and the desire to construct the world in order to subordinate his will and desire of a man, that is to introduce the world easier, more rigid and deterministic to the extent that is necessary and sufficient for a person to solve practical problems.semantic space of a particular language consists of concepts and we can talk about the structure of knowledge under it. Cognitive linguistics are not guided by linguistic elements and units that are specific in origin, they appear as the guides of any information and fully or partly manifested in the language. To indicate these units used the term concepts . To the fact that modern scientific thought does not make ?? a single definition of the phenomenon of concept we present different approaches to its interpretation. Typically, researchers offer different definitions of the concept. Thus, scientists working in the mainstream cultural studies (SG Vorkachev, VI Karasik etc.) Consider that the concept is the main fact of ethnic and cultural conditionality in determining while other representatives of cognitive linguistics (OS Kubryakova, Z. Popova, IA Sternin etc .) emphasize, first of all, the mental essence of the concept and its belongings to the sphere of consciousness of the individual.to the literary dictionary: The concept (Latin Concipere - to form) is formulation, mental image, the general idea, the notion that dominates by the work of art or literary article [4, 373]. encyclopedic dictionary treats concept as t...
