is backed up by the ability to deliver their promise - tend to win. In a recent survey lt; # justify gt; · if possible 2 or 3 words
· laconism
· precision and clarity
· minimum philosophism
· exclusivity
· easy-to-read
· harmony
Corporate color and font is a mood of corporate identity. Corporate colors and fonts are permanent colors following the company everywhere. They are used on a corporate website, on official documents, such as envelopes, business cards, folders, etc.corporate color should be associated with a certain idea. That s why the corporate color use is a way of managing customers emotions. They have positive feeling, assurance of high quality goods or services and there appears a desire of purchasing this goods or services.brand book is a manual of corporate identity. A brand book is a reference material containing information about the corporate identity and its use. It clearly describes what one should and should not do to save the positive image of the trade mark.respectable company needs a brand book to make its staff users of the corporate identity follow its rules.business card is a corporate mini-presentation. A business card contains important information of a person or a company (first and last names, address, telephone number, company name, position, etc.) It is usually a rectangular and is made of a hard paper.
Business card types:
· personal
· business
· corporate
A letterhead is a documentary support of corporate identity. A letterhead is a paper with printed corporate details. It is one of the most popular and resultative advertising materials.to a letterhead a company will not only be noticed, but it will also help to find it's papers among a big pile of other documents on the table.corporate folder is a convenient accessory. A folder is an office accessory, the main purpose of which is keeping some documents, using it at seminars and other meetings, advertising, etc.
Folder types:
· business folders
· personal folders
· conference folders
· restaurant folders
Defining a clear purpose in the world has been an age-old challenge - for individuals and organizations. But if companies can find the courage to declare what value they are able to create and for whom, they can commit themselves to a path of building greatness in that area. This has proven not only to be a winning strategy for financial results, but also an incredible motivator for employees, who perform at their best when they know how they fit into a larger objective.
2.2 The examples of a strong corporate identity and new trends
are some examples of good corporate identity in Russia.Art director of RIA Novosti Ilya Ruderman has introduced four new logo of Moscow Zoo with a pelican, pheasant, dolphin and squirrels. Bright patterns of shapes of animals have appeared in the design of souvenirs, tickets, navigation and offices. Images were made in four colors - green, purple, blue and yellow.make it easier to navigate in of the intricate space of the zoo, creative people have developed a convenient navigation system with information posters. The look of promotional materials and website has changed too.a result of changing the image the zoo now is a comfortable wildlife museum since December 2013. (Appendix 4) Vova Lifanov has created brutal identity for Hardcore bar. Raquo;
Since last year, I have been seeking ways and sponsors willing to implement this project. It seemed that Ginza was interested in it, but they changed their minds. But it is a bar from dreams. Hardcore bar. Raquo; (Appendix 5) studio Paradox Box have created identity for travel agency Stranoteka. Raquo; and bilateral logo is made in the aesthetics of the Soviet industrial signs. Images of flags of different countries became decorative style elements of corporate identity of the travel agency Stranoteka. Raquo; Decorative interpreted, they can be collected in an infinitely variable composition. Bright and positive ornamental solution allows to create the right mood and character of the brand. It's an endless kaleidoscope of impressions and images. (Appendix 6) conclusion, I want to tell about some new things, which should be included in good corporate identity. The traditional promotional materials are always necessary, but today designers and programmers are connecting to add new media to the old corporate identity package.
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