mple: plastic (credit cards, debit cards, and other plastic cards which can be used in place of money to pay for goods and services). As a result of the action of the law of language economy are also widely used among the word building methods of coinage neologisms. Thus a word has a tendency to shortening both initial and final elements of the structure. For example, burb - a suburb, a suburban area; rad - really good or exciting; cool, hip, awesome (from "radical"). Some innovations assimilate in the language, getting new signs: diss (an insult or put-down, from "disrespect"), or skell (a homeless person, a derelict, from "skeleton"). The others remain changeable shortened variants of existing equivalents in the language: aero (aerodynamic in design or appearance), impro (a form of live entertainment based on improvisation and interaction with the audience). It worth mentioning that the shortened words are most often used in the colloquial speech in the case when the speakers exactly know, what the question is about, and there is no need to use the initial variant of the certain word.is also rather active method of word building and words-acronyms are often spread among linguists and become current, at first as fashionable words (buzz-words), later as comfortable colloquial forms. For example, FOB (a supporter of President William Jefferson Clinton; from "Friend Of Bill"), FAQ (a document, usually in electronic form online, containing a list of questions most often asked about a particular subject, usually with answers to them; from "Frequently Asked Questions") Acronyms from current phrases, also exist and function in the language, as for example: BTW (by the way) or TINA (there is no alternative). of the ways of forming new words in present - day English can be resorted to for the creation of new words whenever the occasion demands - these are called productive ways of forming words. Other ways of forming words cannot produce new words as readily and these are commonly termed non-productive or unproductive. For instance, affixation has been a productive way of forming new words ever since the Old English period, whereas, sound-interchange must have been at one time a productive word-building means but in Modern English its function is actually only to distinguish between different classes and forms of words.follows that productivity of word-building ways, individual derivational patterns and derivational affixes is understood as their ability of making new words which all who speak English find no difficulty in understanding, in particular their ability to create what is called occasional words or nonce-words (more unstable, serve the immediate purpose as compared to neologisms, but the border is very slight). The term means that the speaker coins such words when he needs them, if on another occasion the same word is needed again, he coins it afresh. Needless to say dictionaries do not as a rule record occasonal words.The following words may serve as illustration: collarless (appearance), a Dickensish (office), to unlearn (the rules), etc.word building method as blanding is rather widespread in the modern English, for example: Japanimation (animated cartoons produced in Japan). Thus both models with truncating of the component and models with truncating of both elements are active. In the first case first part of the compound word can be unchangeable (for example, netizen - network user, from "net" + "(cit) izen", mokney - inauthentic and affected imitation of cockney, from "mock" + "(cock) ney"), or its final element (for example, feminazi - a radical feminist, from "femi (nist)" + "nazi", emergicenter - a clinic offering emergency outpatient treatment, from " ; emerg (ency) "+" center "). Making up of the new telescope words has been activating during the last decades, where both elements are the subject to truncating, namely the final truncating of the first component and initial truncating of the following: edutainment (entertainment with an educational aspect; from " edu (cation) "+" (enter) tainment "), vegelate (chocolate which contains a certain proportion of vegetable fat other than cocoa butter, from" vege (table) "+" choco (late) " ). should also mention the reason why such word building ways as shortening, acronyms and blendings are so productive. It can be explained by their brevity and it is due to the ever-increasing tempo of modern life. In meeting the needs of communication and fulfilling the laws of information theory requiring a maximum signal in the minimum time the lexical system undergoes modification in its basic structure: namely it forms new elements not by their combining existing morphemes and proceeding from sound forms to their graphic representation but the other way round-coining new words form the initial letters of phrasal terms originating in texts. (7, p. 144). Amount of neologisms on different topical groups depends on the development inten...
