ut focus our attention on the most vivid and fascinating aspects of the subject. popular science style text should have an easily-read structure. It brings about the simplification of the utterance at all linguistic levels. If we compare academic text, presented to the professional audience, and popular science text, we will find the following differences:
peculiarity popular science text
Tab. 1
Academic textPopular science textIs full of abstract notions Is arranged in a logical pattern Extensive use of terms Complex sentences with branched syntactic linking prevailA more simple syntax All terms are defined The sentences are topically divided, phrasal emphasis falls at the terminology units The length of the syntagmas is reduced and the length of pauses - increased addition the text can be often supplied with illustrations and other graphic means. As far as the TV programs are concerned, their format allows to use audio and graphics simultaneously and that results in a radically new quality of data presentation. The details of it would be further revealed in the second chapter of this work, while generally we could only say that this new level provides a deeper interaction between the viewers and the subject in the emotional sphere.
Here we could recollect the words of NI Mironova who says that A man s emotional state strongly determines his perception, attention and ideation. It is proved that the people pay attention first to the information, the emotional coloring of which corresponds to their own emotional state .
And to influence the emotional state of a person there is nothing better than proper music background. Indeed, the popular science broadcasts always have a beautiful soundtrack which is carefully fitted to the sequence of key frames and evokes the needed feelings in the viewers. It would not be a hyperbole to say that none other variation - whether it be lecture or news - requires so extensive, almost obligatory use of soundtrack. p align="justify"> CHAPTER 2. PRACTICAL PART
the purpose of the analysis we have chosen two video recordings (total duration of about min). These were two episodes from the BBC popular science films Allergy and Animals - The Inside Story . a result of the auditory analysis we have observed the following peculiarities of the popular science texts: information is logically structured and organized in phonetic paragraphs.paragraphs are delimited by a pause. Such pauses are filled only with music.serves to connect parts of the text containing factual information. It may also serve to delimit one...
