alinguistic principle of the analysis takes place in researches of discourse of such scientists as J. Searle, J. Austin, and P. Grace. From the given point of view, the discourse is a world of thought designed by the author in which it immerses the interpreter. The skilled author, especially the politician, anticipates such speech suggestion by preparatory processing of another «s consciousness so that the new relation to a subject harmonized with the settled representations - realized or not realized. Indistinct semantics of language promotes flexible introduction in another »s consciousness: the new sight is modified (it is an original mimicry) under the influence of system of the settled opinions of the interpreter, and at the same time it changes this system» [15 , 3-18]. the aforesaid it follows, that aspects of public relations are expressed and created in a discourse by the power, or by the cooperation. According to D. Tannen, the power deals there where dissymmetric relations in human relations take place, and cooperation, on the contrary, - symmetric [16, 77]. Men, protecting power territory, apply various receptions to support of manufacture of imperious relations, eg strategy on fall. The woman in the given context is considered as basic «consumer», and the man - «manufacturer» of a discourse. The given context is mainly presented by such version of a discourse, as institutional. The formula of the given discourse is presented EI Shejgal [7, 16]
Discourse=sublanguage + the text + a context
The following understanding of a discourse is offered to the researchers:
Communications system=real + the potential.
«In potential measurement the discourse represents the semiotics space including verbal and nonverbal signs, and also representations about typical models of speech behavior and a set of speech actions and genres necessary for the given type of communications»,- writes EI Shejgal [7, 16]. Social group carries out additional function of differentiation to a gender sign: accordingly, it dictates presence of a label for performance of the set social role; thus, specificity of style of gender communicative behavior of women and men is traced. The mentality of society in turn sets variability of representations on such concepts, as «feminine» and «masculine», ie gender model which is necessary for performance by the individual of social, gender roles and norms in a society during the certain historical period. There is a certain related communication with ritual, but change of a paradigm of values ??involves change in behavior of society. Hence, on the basis of all resulted above formulas it is possible to present following components of a discourse accounting social and gender aspect:
) the agent;
) intention;
) a sublanguage (social aspect);
) a sublanguage (gender aspect);
) the situational text;
) interactivity;
) a cultural context.of results of researches of the given phenomenon shows, that the foreshortening of research of a discourse depends on those problems which face to scientists. Leaning against J.S. Stepanova, V.Z. Demjankova and E.I. Shejgal's concepts, we come...
