... in their Gucci sunglasses ... [41, p. 172] - the name of some person may becomе a common noun, product for producer.
From Lauren Weisberger s «The Devil Wears Prada» [45] as to Gucci brand: pair of brown suede Gucci pants looked as though they could turn any schlub into a supermodel ... and maybe even Gucci (because who hasn t heard of Gucci ?) - the name of some person may becomе a common noun, product for producer.Helen Fielding s «Bridget Jones s Diary» [43] .male hero bearing the same name as Austen s creation - Darcy . The name of a person may become common (some other women writers use it). This was underscored in the film by the use of the same actor for the role as played Darcy in the television film of «Pride and Prejudice» .is a great reliance on brand names, which function almost metonymically as indicators of certain lifestyles; indeed, much of the humour depends upon the reader s ability to interpret these social markers correctly, to understand the semiotic significance of using a particular style of dress, car, hairstyle, for example: Patchouli, we are told was wearing a crocheted midi-dress with a floppy straw hat and an orange Brinylon saddle-stitched blouse on top [p. 214], which suddenly reveals her as a kind of New Age hippy. Brand names, which, after so many years of advertising, now function as metonyms for particular lifestyles - Bri-Nylon, Fantasy Toilets. Jane Green «Second Chance» [42].
... in the first-class lounge at LAX - the geographical name of the city may dtcome a common name of the chain of airports - Los Angeles ( LAX ) Star Alliance Lounge First Class Section [42, p. 270] .was no Googling to find out about the Powwels - to serch in Google, the product of the process [42, p. 441] .is lack of metonymy in this book.
Conclusions
my term paper I investigated metonymy as the basis of the secondary nomination in the system of the contemporary English phraseology.the First chapter I researched the definition of metonymy as a figurative use of language. Metonymy means a change of name . Metonymy - Greek metonumia, expressing change, name-change. The substitution of the name of an attribute of a thing for the name of the thing itself, as crown for king , city for inhabitants, Shakespeare for Shakespeare s plays. based on metonymy is a transfer of name from one object (phenomenon, thing, etc.) to another based on the contiguity of their properties, relations, etc. It is conditioned by close ties between the two objects, eg, the metonymical transference in the PU a silk stocking meaning a rich, well-done .types of the metonymy are:
the part for the whole;
the face for the person;
product for process;
a punctuation mark;
product for producer;
controller for controlled;
institution for people responsible;
the place for the institution;
the place for the event.
Despite the fact that the study of metonymy goes back to Aristotle, in the last twenty years, there is a rise of interest in metonymy. I studied the approach of ancient and modern linguists from ancient Greek to D. Lodge, R. Jakobson, Lakoff/Johnson etc.the Second chapter of the paper I studied metonymy features of the secondary nomination in the system of the contemporary English phraseology in s novels at the end of XX - the beginning of the XXI century of so-called chick-lit sub-genre. A short review of the genre is represented by its bestseller women authors and their novels:
Jill Mansell s «A Walk in the Park»;
- Rachel Cusk s «The last supper. A summer in Italy »;
Lauren Weisberger «The Devil Wears Prada»;
Helen Fielding s «Bridget Jones s Diary»;
Jane Green s «Second Chance».
The reason of metonymy secondary nomination in this subgenre corresponds with everyday life of women consumer culture, appearance, the concept of «success» career. Authors and heroines approach th...
