Springer. Chapter 26, pp. 357-375. p> 7. LEtang J. (1994). В«Public relations and corporate social responsibility: some issues arisingВ». Journal of Business Ethics , Vol. 13, pp. 111-123. p>. Matten D., Crane A., Chapple W. (2003). В«Behind the mask: revealing the true face of corporate citizenshipВ». Journal of Business Ethics , Vol. 45, pp. 109-120. p>. Moon J. (2003). В«The social responsibility of business and new governanceВ». Government and Opposition , Vol. 38 (2), pp. 385-408. p>. Moon J., Vogel D. (2008). В«Corporate social responsibility, government and civil societyВ». In: Crane A. et al. (Eds). The Oxford Рhandbook of Corporate Social Responsibility . Oxford University Press. Chapter 13, pp. 303-324. p> 11. Okoye A. (2009). В«Theorising corporate social responsibility as an essentially contested concept: is a definition necessary?В». Journal of Business Ethics , Vol. 89, pp. 613-627. p> 12. Porter M., Kramer M. (2009). В«Strategy and society: the link between competitive advantage and corporate social responsibilityВ». Harvard Business Review , Vol. 84 (12), pp. 78-94. p> 13. Prahalad C., Hammond A. (2002). В«Serving the worlds poor, profitablyВ». Harvard Business Review , Vol. 80 (9), pp. 48-57. p>. Varadarajan P.R., Menon A. (1988). В«Cause-related marketing: a co-alignment of marketing strategy and corporate philanthropyВ». Journal of Marketing , Vol. 52, pp. 58-74. br/>
