nd personification. The most dangerous aspect of transformation is virtualisation of political space, where the consumers of mediated symbolic politics enter a virtual trap that eventually blocks their connections with the real world. In turn, such outcome is reflected in low political participation, political and social apathy, passive consumption of political information for the sake of entertainment, distorted ideas about politicians and politics combined with the election of low quality political representatives often with questionable reputations simply because of their positive media-generated image.
Bibliography:
1. Becker T., Daryl S. Ch. (2000) The Future of Teledemocracy . Longman. New York.
2. Bryant J., Zillman D. (2002) Media Effects: Advances in Theory and Research. Mahwah, NJ: Lawrence Erlbaum Associates Inc. Publishres.
3. Couldry, N. (2003) Media Rituals. A critical approach . Routledge London.
. Dayan, D., Katz E. (1994) Media Events: The Life Broadcasting of History . Harvard University Press. Harvard. Second edition.
5. Debord G. Society of Spectacle . // URL: nothingness.org/SI/debord
6. Luhmann, N. (1975). Macht. Stuttgart: Enke Verlag.
7. Marder J. (1978) Four Arguments for the Elimination of Television . New York: Quill. P. 19.
. Meyer, T, Hinchman, L. (2002) Media Democracy How the media colonize politics . Polity. Cambridge.
. Meyer, T. (1992) Inszenierung des Scheins . - Frankfurt/Main.P.110.
. Munch R. Politische Macht als Medium der Kommunication . // Munch R. Dynamik der Kommunikationsgesellschaft. - Frankfurt am Main, Suhrkamp, ​​1995.
11. Neuman W., Just M., Crigler A. Common Knowledge: News and the Construction of the Political Meaning . - Chicago: University of Chicago Press, 1992.
