segments) to another. In this regard, there are economic theories - long, medium, short wave conditions. Generally speaking, there are the following cycles or «waves» of conditions:
inventory (about 3-3.5 years);
Industrial (or Marx's - 7-11 years);
construction (or Kuznets 19-21 years);
dlinnyeKondratevskie (technological, 49-62 years);
sverhdlinnyeSorokinskie (sociocultural, about 100 years).
The main ideas of these theories (which were confirmed in practice) consists in the fact that analyzes the 4 phases of a cycle: prosperity (lifting), recession (crisis), depression («total collapse» ;), recovery (recovery), that is based emerging «vibrational spectra» (Eg, a change of the technological mode of production in the long Kondratieff waves, the active part of fixed capital in the middle of Marx cycles, etc.), And analyzes the economic and socio-political events that occur in these phases.
«Structural» or «static» situation awareness (which can also be called «differential» - because it captures only the existing developments in the market in relation to the company) will be the following: environment - is established on the market, the economic situation, which is characterized by the following basic parameters (variables) of the market, which are important for the activity of the company:
The ratio between supply and demand (by industry);
The level of prices;
inventory;
backlog;
Other parameters that are associated with short-term trends of the market in relation to the firm. speaking, the market research related to the study of supply, demand and prices for individual market segments in the relations with the capacity and the amount of interest a company segments, the elasticity of demand and supply elasticity, competitive environment, etc., and, as a rule, more and at three time intervals - strategic, tactical and operational. Note that, in fact, a good (quality) market research - it is a costly event, and more purely economic than the marketing character. So: market research - a specially-economic study of the causes of the fluctuations of supply and demand for various segments of the market that are designed to develop forecasts of market segments in the long term. The second part of the «marketing research» (A comprehensive analysis of the market) includes the following variables: - Market research (as well as the volume of demand);- The study of the goods (compared to competitors);- Market research (development trends) and the definition of market structure;- The study of buyers (by strata and segments);- The study of competition and competitive conditions;- Analysis of the forms and methods of sale;- The study of the legal aspects of trading in this market. can give a definition of conditions
Market conditions - economic conditions, including the relationship between supply and demand, price movements and inventory, order backlog by industry and other economic indicators. In other words, the state of the market - it is a specific situation on the market at the moment, or a limited period of time, as well as a set of conditions that define this situation. An integrated ap...
