ult of momentum.
. With the freedom to meet the needs of pleasure or stimulation of the brain related to free needs, so as to meet the needs of any obstacles there.
. The nature of barriers to meet the needof honey because due to meet this need, which is improving health.it makes sense to go to study marketing medium enterprises, as demand for honey we have examined.
Marketing environment of the company - a set of active entities and forces that operate outside the company and affect the possibilities of marketing to establish and maintain relationships with target customers of the business staff.a complete analysis of the market should describe the marketing environment, namely its two components: the microenvironment and macro- is a force that is directly related to the enterprise, micro- components: - legal persons who provide material resources company .- individuals or groups of people who will buy our product to meet your needs. To predict the consumers of our honey include people with predominantly low-and middle -income countries, namely young people and children who want to buy our products.- a companies that produce the same products as our business is honey. But in general, the market situation is quite good. The number of competitors in our price range is negligible, the quality of the goods offered by us is good enough.are only few companies, that seriously provide honey production in Ukraine. Those are: Bartnick, Ukrainian honey and Svit Medu .are relatively high, but this is offset by the high quality and that the product is considered brand. Jar of honey with a mass close to ours, ranges from 34-36 USD.- individuals and legal entities that help distribute, promote and sell products on the market. supermarkets ( Auchan raquo ;, Arsen raquo ;, Silpo ), transportation companies, delivering products to the place of sale.the audience - any group that pays real or may have some influence on it. «Honey investments» - a company that will invest money in businesses, public organization The streets of the city, which organizes many cultural events under our sponsorship, internal audience contact, which promotes goodwill and friendly relations among employees .- all the forces that are not subject to control of the company. Each macro factors to a greater or lesser extent, have an impact on our business entails the following macro factors: demographic, NTP, economy, political, economic and cultural .: age factor, because the main consumers are middle aged. Affects the company so that the target audience are mainly older consumers and maddle-aged people, as all activities aimed at meeting the needs of those groups of people. and technological progress: include new technology, new achievements NTP, use of new technology models that allow to improve the production process. It has a direct impact on the efficiency of the company, because our company Medochok is equipped with advanced machinery that stands out rate production, reliability and quality, 60% automated, so workers mainly control system and hardly interfere with the production process.year our company confirms its structural and technological expertise to the supervisory authority, which is the office of veterinary and phytosanitary control of Ukraine. The result of this test is authorized to export our products to the countries concerned.economy of the state: the impact on output, as present in +2013 the country is recovering from the crisis, so the output can be increased .: influences through various statutes , laws, expected tax increases, resulting in the production of non-profit, and perhaps also loss. Have a positive effect when the actions of politicians promote the development of enterprises, for example the reduction of taxes, benefits, and of a negative when enforcement overlapping oxygen of the enterprise by increasing taxes, creating limitations in activity.factors: the product that produces our company, must meet international standards, environmental impact does not result because the effect is material and interferes with the production process, namely, to avoid emissions from production , the environment (water, soil, air) .: the company should consider the level of cultural development of consumer positively influence his habits, promote healthy lifestyles, belong to a class who do not care about their health and well-being of others.
Chapter 2. Research tastes and preferences of consumers. market segmentation
research - collecting, processing and analyzing information and opportunities to develop recommendations based on these data.typically include analysis of sales and marketing opportunities, forecasting sales, market supply and demand curves. The results of market research companies use in planning and monitoring activities. Such studies are often ac...
