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СПИСОК ВИКОРИСТАНИХ словники та енциклопедії
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ТермінОпределеніеПрімери употребленія1. Working BrandBrands that team with customers to create new value.Instead of projecting a corporate identity through symbols, slogans and high-level campaigns, working brands roll up their sleeves and make markets happen by directly extending products and customers. They are brands of collaboration rather than brands of persuasion.? Працюючий бренд? ??? # "justify">??????? , ??? , ???? 3. TaglineA simple, poignant phrase used to set off a logo/ad. A statement or descriptor representing an organisation s mission # "justify"> s We try harder. # "justify">??? , ??? 4. Sub-BrandA product or service brand that had its own name and visual identity to differentiate it from the parent brand. # "Justify">????????????? 5. Parent BrandA strong brand that can stand alone to represent a core product/service or be used to support allied products/services by sharing its brand identityThe parent is the main brand in a brand family. It is the master, primary brand and it takes on an endorsing function for one or more sub-brands. # "Justify">??? 6. Son BrandСуб-бренд ???? 7. Niche BrandNiche brands are those targeted at individual market segments where a company or product is especially strong.These segments are typically too small to interest companies with large market shares, but they are profitable and unlikely to attract competitors. # "Justify">? Нішевий бренд ???? , ???? 8. Mass BrandМассовий бренд ?????????? 9. True BrandІстінний бренд ?? ...
