??? 10. Super BrandСупер бренду ?? ??? 11. Nested BrandГнездовой Бренд ????? 12. MemeAn idea that spreads like a virus from one person to the next.Медіавірус ????? ( < span align = "justify">?? ), 13. LoveMarksЛюбімие бренди ?? ??? 14. Key ElementsThe brand mark, clear space, minimum size, colours, typefaces and systems and how to use them.Ключевие елементи ???? 15. Individual Brand? Індивідуальний бренд? ? ??? , ???? 16. NamingThis is the practice of developing brand names for corporations, products, and services.Most often, the objective of naming is to develop ownable trademarks and trade names that express a brand s promise and provide an easy way for consumers to identify and interact with it. Brand names are valuable economic assets and should be carefully created and protected by their owners. # "Justify">?????????? 17. OverbrandingЧрезмерное кількість брендів у товарній категорії.? Надлишок брендів Овербрендінг? ???? 18. LogoThe Corporate Identity element of the brand that visually identifies the product/service for the consumer (visual reflection of the brand). Logo is the graphic element used to identify a company, service, or product. It is a distinctive mark, sign, symbol, or graphic (usually of the company or brand name) that is in continual use and typically trademarked to protect it from other companies. Logos are immediately recognizable and act as brand ambassadors because they become unmistakably identified with a particular organization or brand. # "Justify">? ?? , ?? , ?? 19. Guerilla MarketingThe tendency for research subjects to behave uncharacteristically.A marketing program that uses non-traditional channels to promote.Вірусний маркетинг ?? ??? , ? ???? < span align = "justify"> 20. Global BrandAny brand that operates internationally. (Eg, Coca-Cola, IBM) A global brand is one that is avail...
