able in many nations and, though it ma y differ from country to country, the local versions have common values ​​and a similar graphic identity. These are branding initiatives that are consistent, yet are tailored to local languages, customs, business practices, and buying behaviors. # "Justify">????? , ???? 21. Flanker BrandThis is a product introduced by a company into a market in which it is already establishedThe intent of a flanker brand is to increase overall market share in a particular category and aggressively crowd out the competition. # "Justify">? Фланговий бренд ???? 22. Fighter BrandThe brand-product that is launched along side of a brand s bestseller that fights in the marketplace for customers based on price.The idea of ​​a fighter brand is for a company to capture back into the franchise, customers who have lost brand loyalty because of price.Ценовой бренд? Бійцівський бренд ??????? 23. Family BrandБренд і його назву, яка використовується для цілої родини продукціі.Фамільний бренд Видовий бренд ?? ??? , ? ??? 24 . Generic BrandОбобщенний Бренд ????????? 25. House BrandДом бренду ???????? ?? 26 . Mono brandA single brand name that is used to "masterbrand" all products or services in a range.Individual products are nearly always identified by alpha or numeric signifiers. Companies like Mercedes and BMW favor such systems. # "justify">?? ??? 27. Fast BrandБистрий бренд ???? 28. Evolving BrandsРазвівающіеся бренди ??? ????? 29. Endorsed BrandGenerally a product or service brand name that is supported by a masterbrand - either dominantly eg Tesco Metro or lightly e.g. Nestle Kit-Kat. # "Justify">? Ендорсд-бренд ? ??? , ???? 30. Creative Briefдокумент, що встановлює ключові напрями та цілі якої-л...
