lture-specific element.are two broadly different categories - non-native speakers using English among themselves, non-native speakers using English to native speakers of the language. The problem is that non-native speakers may make ТР‹socialТЛ mistakes.it is important to consider another level at which we can see communication - namely in terms of its role in a cross-cultural environment.communication may be defined as an ability, possibly more acquired than innate, to engage in successful communicative interactions with people representing different languages, cultures, social mores and norms of behavior. It implies not only mastery and judicious use of language in itself but also skillful application of suitable social conventions with cultural sensitivity, political correctness as well as attention to needs and wants of a given group or a particular individual.in the world of work the range of business knowledge and skills needed to perform effectively has increased. Business people are much more likely today to find themselves together with others from different national and cultural backgrounds. The internationalization of the business world has provided a new challenge for Business English Teachers. However, the role of the Business English Teacher is to teach language and communication. It is not teacher s responsibility to teach culture, change behavior patterns. The teacher should be aware of the interrelationship between language, communication and culture and help the learners to better understand the interrelationship, to avoid conflicts because of innocent use of inappropriate language or communication.
Teachers of business English
Communication skills are central to the activity of today s business professional. Business people actually needed lots of help with presentation skills, with meetings, negotiating even socializing or writing reports, e-mails. Teaching Business English include an effective communicator alongside and an effective use of language. As a result, the demands on BE teachers have increased to some extent. Teacher of Business English also need to be able to teach communication skills.language change introduces new forms; communication adapts to evolving behavioral and technological standards; and business both initiates and responds to changing practices. This requires the range of skills needed by the Business English teacher. Teachers should have a high degree of proficiency in the target language since the lesson in the classroom tends to be less predictable, apart from good knowledge of General English, Business English teacher should have good business background that comprise knowledge of Business vocabulary and common business situations which learners are going to deal with.teaching and learning has entered a phase which takes a more constructivist view of learning emph...
