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Реферат Advertising in the trade market





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- it's not easy marketing of the desired item, but a thin tool to attract consumers and increase demand.will show how to achieve such an effect of advertising in society, how to define the implementation period, frequency ads that particular mentality and taste of the Ukrainian population should be considered., after a study is possible a new approach to solving problems, new ideas and suggestions. Progress reports should make recommendations as practical for use in the community to improve the effectiveness of advertising.research gives an opportunity to get the data needed for marketing, management companies, conducting campaigns, and for those firms involved in the development of commercials on demand. advertising directly affects its efficiency. This concept of quality applies not only the technical side (design, special effects), but the content submitted commercials. People are very original, not boring persuasion that a product is the best in the world.of the most effective techniques of modern advertising - designing image product, trademark, company. Famous booster D. Ogilvy (SSHL) formulated the theory that every advertisement should be considered in terms of how she creates complex characters image of the product. With advertising producers famous worldwide catalog create a favorable image and unique identity of its brands: products companies Adidas and Nike symbols of a healthy lifestyle and sporting successes are watches "Rolsks and pens" Cross "- attributes Business prosperity and so on.


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