ncept and which based on general states: the concept is a thing which names the concept, synonymous with the meaning.first approach, the representative of which is Yu.S. Stepanov, while considering the concept, pays more attention to the cultural aspect, when the whole culture is understood as a set of concepts and relations between them. The concept is the basic unit of culture in the mental world of man. They occupy a nuclear position in the collective consciousness of language, and therefore their study is extremely urgent.second approach sees the engaging in cognitive linguistics semantics of the linguistic sign is the only means of forming the content of the concept. The representatives of the second approach are ND Arutyunova, T.V. Bulygina, A.D. Shmelev and others.representatives of the third approach are DS Likhachov and E.S. Kubryakova and they consider that the concept does not directly arise from the meaning of the word, as a result of clashes with the personal meaning of the word and the people's experience of man, that is, concept is a mediator between words and reality.theory of the concept is proposed by Yu.D. Apresyan, it is based on the following assumptions:
ü every natural language reflects a certain way of perceiving and organizing the world and expressed values ​​in it which is added in some uniform system of beliefs, a kind of collective philosophy that all language imposed by the carrier;
Гј peculiar way of conceptualizing the language of the world is partly universal and partly nationally specific;
Гј the view of the world (a way of conceptualizing) is naГЇve in the sense that it differs from the scientific world, but it is not primitive notions [1,39].
It should be noted that the above definition of the concept are not mutually exclusive, but emphasize different ways of forming concepts. In our opinion, the most productive is an integrative approach to understand the concept. Concept is a term used to explain mental and psychological resources of the human mind and of the information structures that reflect knowledge and human experience, operational and semantic unit of memory, mental lexicon, conceptual system and language of the brain (lingua mentalist), all world view that is reflected in the human psyche [9, 90]. understand the concept not necessarily to know the meaning of the word registered in the dictionary and which serves as a symbol of the concept, just to be able to deal with content components to [3, 16]. of conceptual representations of objects and concepts transfixed by ethno - psychological features of human behavior mostly notably in comparison. This is well illustrated by the examples ...
