istort the adequate idea about the problem.of the most widely discussed factors of symbolic politics is the rise of the level of political personalization. Television concentrates on party leaders who are mediagenic and well prepared. Among those politicians who succeeded owing to their professional TV-related training were, for example, Ronald Regan and Tony Blair. Although it may be too radical to say that the politicians-as-celebrities have, by themselves, made political parties irrelevant, there is certainly a conspicuous correlation between the rise of the former and the decline of the later.consequence of mediated symbolic politics is that, entertainment has become the supra-ideology of television. Economic, organizational and technological logic of television requires providing the information in entertaining, visually attractive form. Television is not just entertaining but it has made the entertainment itself the natural format for the representation of all experience .
of alienation and dangers of political spectatorship
modern political systems mass media gained power from interpretation and constructing social reality in the process of political communication. The social world is mediated through a media system that has very particular power-effects on how the actions and believes of all of us are caught up in this process. Hence, the potential of symbolic politics rests on creating the models of political reality. Such situation does not necessarily cause political alienation, but it inevitably creates conditions for it. Political alienation is a condition under which media recipients lose the rational sight of political processes and as a consequence, no longer thoughtfully participate in them. Thus, symbolic politics performed through mass media can be viewed as the cause of political alienation.usually have illusionary passive participation, if the political process is staged on TV. Many authors criticize the dangerous tendency: as the modernization process advances, the essential form of citizens participation in election campaigns changes from direct personal involvement to spectatorship . Political spectacle concentrates more on respecting the symbolic commitments on solving real problems .. Murdok proposed the distinction between the identities of customers and that of citizens: the one side stood the crowd, emotional, seduced by dramatic images, acting in concert, bargaining by riot and demonstration. On the other side stood the citizen, rational, open to s...
