used by a complex combination of various factors and forces, and environmental marketing. Just as the commodity market is an integral part of the market economy, commodity markets is part of the general economic situation. Situation product market is largely dependent on the position of the other markets. Therefore, in-depth study of the commodity market must be complex, which is in alignment with the estimates of different types of markets: securities services, investment, real estate, labor, etc. Many processes are explained in the commodity market or due to the situation prevailing in other markets businesses. The securities market is very sensitive to market fluctuations of the commodity market. Such comprehensive evaluation were the basis of attempts to build a model of an integrated environment - economic barometer. A market analysis should fully analyze the market situation and give a comprehensive assessment of the market, especially from the perspective of marketing activities of the company, ie whether favorable conditions for the implementation of the goals. Commodity markets is an integral component of the overall economic situation of the country and, to a certain extent, the global environment. However, some (local) markets within the overall market conditions may have significant features in its development.
Commodity market in its development is closely related to the financial markets, investment, labor market, etc. Stock market (as commodity and stock market) serves as an indicator of commodity markets, but at the same time, speculation has a strong impact on the market situation.
Market conditions can be studied from the perspective of the state of the commodity market, as well as distinguishing the federal market, regional and municipal markets. We also investigate the status of a specific segment of the market (or market niche), which focuses on a particular firm. It should be borne in mind that, while depending on the market of a higher rank, the lower the level of each market, by their nature are able to develop their own way, and its environment may differ significantly from the general economic situation.
2.3 Stages of market research product markets
Of course, every business, recognizing the need for market research, determine for themselves their purpose and direction, as well as the problems and solutions, which can be determined by the results of research. The list of problems to be solved and tasks can be very different: an objective assessment of the company in the product market, tracking changes in the external environment and the formation of a marketing strategy, support management decision-making, gain competitive advantage, risk and uncertainty, the development of export strategy, improving the efficiency of enterprises, etc. The final stage in the study of the market - a forecast of market development, taking into account anticipated his reaction to the output of goods. Forecast of development of the market is a lot like marketing forecast, however, the market research the goal is more significant - the forecast should be a long-term perspective, and that the firm was able to build on this, to develop and implement a comprehensive and long-term marketing strategy and a marketing system measures the impact on the market. In content, the content is similar outlook ...
