h stereotypes among them which restrict our initiative impulses as well as our choice; however, there are stereotypes which make our perception and categorization of the things much easier. They say that stereotypes are peoples exact beliefs, experienced knowledge about others properties and traits of character, as well as of events, actions or phenomena. That is why people stereotypes are so widely spread.never tend to react to different events in various ways; they just classify them according to existing categories. A man is overloaded with different kinds and sources of information, thank for stereotypes he or she modifies this information into usual models. The process of cognition appears to be on the level of consciousness; it is restricted by everyday experience. Without stereotypes a person would have devoted all the life to solving endless chain of mistakes.the very first contact with another culture a man classifies new information and forms accurate model of the culture. On the basis of this diversity of impressions a man forms image of the culture, gives a characteristics to its representatives according to definite features. For example, stereotypes about German punctuality or Russian hospitality and habit for drinking alcohol are based on surveillance of their behavior .. R. Khan published an article in Journal of Cross-Cultural Psychology where she says that it is very dangerous to trust stereotypes. They have both cognitive and motivational functions. On the first point of view, a stereotype gives information in a very easy form. However, it is far from the real facts and may disorient a person. On the second point of view, stereotypes are unreliable. Forming decisions on the general image but not on the real facts a man puts him/herself at a risk.have a stable nature. Even in case when people take proves that a stereotype is far from the real life, they tend to think that it is just an exception. For example, if one sees a tall Chinese he or she acquires even harder belief that other Chinese are short. At the beginning of the twentieth century the Americans gave Jews a nickname "big noses". However, the life shows that not every Jew has such big part of face. Today such "epithet" is used sometimes to call the Arabian people.background of a person and his or her stereotyped traits of character are never interconnected adequately. People accept and understand the world in different ways. This fact makes equally viewed communication impossible. Referring to own norms and values ​​people decide what facts should be evaluated in this way and what facts in another one. It has a tremendous influence on the character of our communication with representatives of other cultures. For example, a German speaking with a heavily gesturing Italian may create a stereotype about the Italians as an expressive and poorly organized nation. The Italians think about the...
